Healthcare is changing, and not always for the better.

When emerging therapists think about professional identity, the focus often turns inward. What theoretical orientation fits me best? What kind of therapist do I want to become How will I develop my own counseling style?

Each May, Mental Health Awareness Month invites a national and global pause to recognize the importance of mental health, reduce stigma, and expand access to care. For the general public, it is a time to learn, reflect, and support. For emerging counseling professionals, it carries an additional layer of meaning.

Cannabis use is becoming increasingly common across many client populations. With expanding legalization and shifting cultural attitudes, more individuals are using cannabis for both recreational and perceived therapeutic purposes. As a result, emerging therapists are more likely than ever to encounter clients who use cannabis regularly and who may view it as helpful, neutral, or even essential to their well-being.

Each year, April marks the beginning of Counseling Awareness Month, an initiative led by the American Counseling Association to recognize the impact of professional counselors and increase awareness of the role counseling plays in supporting mental health and overall wellbeing. For many people outside the field, counseling is often associated with crisis. Moments of breakdown. Emergency support. Acute distress. While crisis work is an important part of what counselors do, it is only one piece of a much larger picture.

It is increasingly common for clients to walk into session with language, labels, and frameworks they discovered on social media. Platforms like TikTok and Instagram have made mental health content widely accessible. Clients may arrive saying, “I think I have ADHD,” “I saw a video about trauma responses and that’s me,” or “I learned about attachment styles and now everything makes sense.” For therapists, this can feel both helpful and complicated. On one hand, clients are more informed, more open, and often more willing to engage in conversations about their mental health. On the other hand, not all information shared on social media is accurate, nuanced, or clinically grounded. The task is not to correct or dismiss. It is to translate, contextualize, and clinically assess.